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PIGMENT DYE EXCLUSIVES

Fueled by positivity and creativity, Element launches an exclusive collection of apparel we call the summer Pigment Dye Collection. A superb sun-kissed collection of tees and fleece, adorned with simple yet meaningful graphics in butter soft fabric.

"What's a pigment dye garment?" You might ask... Well, we used a three-step pigment dye process for this collection: giving electric charge to the fabric, then "bathing" the garment with pigments, and finally a binder is added to the garment. We threw every garment to a dyeing machine and boom, the process is finished. As we keep sustainability on top of our train of thought, the chemicals used for this process are less toxic and less polluting than other techniques. Keep in mind - the color of these pieces fades with repeated use, just like your favorite denim. We are extremely proud of how these came out and we hope you enjoy them as much as we did working on them.

Enjoy summer. Explore the collection below.

<center>PIGMENT DYE EXCLUSIVES</center>

PIGMENT DYE EXCLUSIVES

Fueled by positivity and creativity, Element launches an exclusive collection of apparel we call the summer Pigment Dye Collection. A superb sun-kissed collection of tees and fleece, adorned with simple yet meaningful graphics in butter soft fabric.

"What's a pigment dye garment?" You might ask... Well, we used a three-step pigment dye process for this collection: giving electric charge to the fabric, then "bathing" the garment with pigments, and finally a binder is added to the garment. We threw every garment to a dyeing machine and boom, the process is finished. As we keep sustainability on top of our train of thought, the chemicals used for this process are less toxic and less polluting than other techniques. Keep in mind - the color of these pieces fades with repeated use, just like your favorite denim. We are extremely proud of how these came out and we hope you enjoy them as much as we did working on them.

Enjoy summer. Explore the collection below.

<center>PIGMENT DYE EXCLUSIVES</center>
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